Abe Cambridge has an academic background in climate change science. Through his studies, it became alarmingly clear that climate change presents the most imminent threat to humanity. His studies led him to the conclusion that the solution is to transition the world away from fossil fuels and towards solar power, the most deployable, affordable and accessible type of renewable energy.

After six years of building and running a solar panel installation company in the UK, Abe moved to South Africa in 2014 to work as a solar engineering consultant. He was immediately struck by the absence of solar panels on rooftops, despite Southern Africa being one of the sunniest regions on Earth. As he researched and learned more about the challenges of South Africa’s solar industry, he realised the lack of appropriate finance products for businesses and organisations to go solar was the most common roadblock to solar deployment.